Our marketing experience means that we take each corner of the point of sale very seriously, from a stopper to an international launch tool kit.
The point of sale is the “moment of truth” for many of the projects we design. Knowing how to launch a product properly includes being able to develop all the promotional material for the point of sale: stoppers, shelf talkers, pallet boxes, quarter pallets, signs and all the graphic material needed. Or demo videos for the points of sale that allow as much.
We also make category management proposals, suggesting order and visibility tools to sort the ranges on the shelf. We have extensive experience in the complex ranges of pet food, for example.
Event at the point of sale
Sales activation sometimes requires other types of action. We have implemented different creative ideas for events at shopping centres aimed at launching mass-market products. Police officers in the hypermarkets of Spain for a launch of Panrico? Discount fines on cars in the car park? Yes, that was us.