Parex Lanko

PAREX is a multinational company which was established from a Lafarge spin-off, initially specialising in cements and special glues. The group operates on all continents and features many brands and factories in each region.
In France, PAREX LANKO is a reference brand, particularly among construction professionals, who recognise the know-how and technical expertise linked to the brand.

The challenge:

The initial project consisted in creating three ranges as a line extension of current products, whereas, in order to assert the product credibility of these ranges, adjust their design to ensure the visibility & perception of the quality of these new products


PASO, from ACMarca, is a leading professional cleaning Brand in the specialized channel  (hardware stores, drugstores and professional shopping areas). The brand, after improving its formula, asked Little Buddha to upgrade Brand perception .

The challenge: Provide the Brand with a differential value vs competitors, while enhancing its power, professionalism and efficacy, and facilitating visual navigation of each category and reference.