Jacobs Douwe Egberts (JDE)

January 2015

Pickwick, is a leading tea brand in countries such as Denmark. The growth of the tea market in Denmark can be attributed to the Spice Tea category. A category in which DEMB’s (fka Sara Lee) competitors play an important role. The “instant Chai” is a trend within the Spice Tea Category.

The challenge: Pickwick entrusts Little Buddha with the creation of a design grid for a range of ecological Chai Tea that links it to its Indian origin in an occidental manner.

More information

Let's start filling the contact form

This website uses its own and third-party cookies that serve for better accessibility and display of content, to improve our services and to collect statistics on your browsing habits. If you agree, press accept or continue browsing.
If you want more information, click on COOKIES POLICY.