Launch of the “Easy to Cook” culinary aid

Pescanova, a Spanish multinational company specialised in the commercialisation of seafood products, is constantly innovating to make the consumption of Seafood products more attractive and frequent. Consumers often value these products based on health and flavour, but many need us to create easy to cook fish or shellfish for them.

The challenge:

Create an “Easy to Cook” range aimed at the US market for their latest innovation. Give the packaging a new, clear, and direct identity that specifically communicates the key points of the product: flavour, practicality and “to be completed”.

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