Pastas GALLO, one of the five leading pasta producers in Europe and the Dry Pasta leading brand in Spain, considers strategies for:

– Increasing pasta consumption, expanding opportunities aside from home cooking.

– Adding more value to pasta

– Modernizing the Pastas Gallo image, revolutionizing the display.

– Creating a new segment in which to position as the industry leader.

The challenge:

– Create a friendly and everyday naming for authentic pasta that is prepared in five minutes.

– Develop a design grid that conveys naturalness and showcases the dry pasta (to reinforce the idea that it has to be cooked, it is not a ready-made meal.)

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