Nocilla Rebranding
Nocilla Rebranding

Nocilla Rebranding


September 2016



Nocilla, market leader in chocolate spreads in Spain (46% of SOM), keeps resisting its challenger, Nutella.

Nocilla conceives its range segmentation through a color code that everyone knows since their childhood: red logo : Original; blue logo: Duo…

The challenge: maximize the Nocilla branding.

– Unifying the colour of the brand block while maintaining the recognition of each variety.

– Key visual: mainstream form of consumption (baguette).

– Creating a design grid that defines promotions area while ensuring the Nocilla branding and consistency.

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