Nocilla Rebranding
Nocilla Rebranding
Nocilla, market leader in chocolate spreads in Spain (46% of SOM), keeps resisting its challenger, Nutella.
Nocilla conceives its range segmentation through a color code that everyone knows since their childhood: red logo : Original; blue logo: Duo…
The challenge: maximize the Nocilla branding.
– Unifying the colour of the brand block while maintaining the recognition of each variety.
– Key visual: mainstream form of consumption (baguette).
– Creating a design grid that defines promotions area while ensuring the Nocilla branding and consistency.