Newell
Newell

Newell

Laboratorios Montplet (Montplet Group), a leading Spanish company in the distribution of ethyl alcohol and the manufacture of disinfectants, pesticides and cosmetic products, launches a new and complete range of products for the elimination of lice and protection against insects for human use. New and highly effective formulas which not only protect us, but are also non-aggressive for our skin.

A project that was born with the aim of establishing itself as an added value and differential brand within the prevention and health care sector, sustained by its vast expertise as a specialized Laboratory focused on B2B business.

The challenge:

To devise a brand with a powerful naming and a unique graphic code, in addition to a packaging proposal which communicates the commitment to environmentally friendly ingredients, materials and manufacturing processes without ever neglecting its effectiveness. In other words, to care in the most sustainable way.

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