Natursoy is a brand from the Nutrition & Santé group, a pioneer in the Spanish plant-based and organic food market. The internally-designed branding and packaging conveyed the “craft” values typical in the sector. However, in a constantly growing market, the brand has decided to restyle the packaging as well as rebrand in order to adapt to new trends in the sector.

The objective: position NATURSOY as the leading, pioneering brand in plant-based / organic food, ensure the products stand out in the points of sale by strengthening Natursoy’s health and natural values.

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