Los Increibles Mun – Santillana
Los Increibles Mun – Santillana

Editorial Santillana

Grupo Editorial Santillana specializes in the creation and publishing of textbooks and educational content at an international level. They support teaching and knowledge throughout all stages of schooling: Nursery, Elementary, Middle School, and High School, as well as technical certificates.
With the goal of reinforcing the presentation campaign of Nursery proposal (ages 3 – 5), we were commissioned to create a communication concept and design “Los Increibles Mun” (The Incredible Mun) catalogue.

The challenge:
– Create a common thread that guides the communication over the entire campaign through an interactive speech.

– Transmit the brand identity of “Los Mun”, the Nursery-targeted educational project.

– Strengthen the educational fundamentals of the project while transmitting the versatility and modernity of the project in order to accommodate “non-use” and level differences among children.

– Reinforce Santillana’s identity as a reference in the educational market.

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