La Casera
La Casera

La Casera

Schweppes Suntory Spain

June 2018

Schweppes Suntory Spain, a leading company in the non-alcoholic beverage market, includes major brands in its portfolio, such as Schweppes, Trina, Pulco and La Casera. The latter being one of the most emblematic brands in the Spanish market, it is part of today’s collective worldview of our society and boasts more than 60 years of history since the launch of its iconic bottle of soda. Represented by its flagship product, the Tinto de Verano (red wine with soda), La Casera is positioned as a familiar, fun and close brand.
Faced with the success of new trends in the consumption of low-alcoholic beverages, such as craft beers, shandies or vermouths, La Casera decides to take a qualitative leap image-wise.

The challenge:

To carry out a packaging redesign that positions the La Casera Tinto de Verano as a quality product for adults.

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