Jacquot
Jacquot

Jacquot

Jacquot

January 2016

Tags

Food

Jacquot is a traditional French chocolate brand that was taken over by the CEMOI group. Little known in France, they sell their ‘Gold’ chocolate truffle range internationally, especially in North America and Asia. The corporate identity and the packaging where outdated.

The challenge: Update the brand’s corporate identity and create a design grid for the range that would ensure the brand’s recognition at a global level, would transmit the perception of French luxury and would allow to identify each category clearly (gold range/ seasonal/ fantasy/ children…).

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