ITLV
ITLV

ITLV

ITLV, Brand pertaining to the Borges group, leads the Russian market in olives and olive oils. They identified an opportunity for premium snacks in Russia, where olives combined with Mediterranean recipes without brine could be a new appetizer option for the middle to higher classes.

The challenge: to position ITLV, the product’s Mediterranean origin, quality, expertise and premiumness. To use groundbreaking codes in a category with many Italian and Spanish brands and reinforce each variety’s identity and appetite appeal.

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