Jacobs Douwe Egberts (JDE)

July 2012

Hornimans, leading tea brand, decides entrust Little Buddha to bring to life a design that will help stand out in an increasingly crowded shelf as part of a “big bang” approach generated by the marketing team of Sara Lee, with strategic inputs from BCG and Ideo London.

The challenge: To create a design that conveys Horniman’s values and facilitates range navigation on a shelf that has gotten bigger and more complex.

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