Hornimans World Pleasures
Hornimans World Pleasures

Hornimans World Pleasures

Jacobs Douwe Egberts (JDE)

April 2016

Hornimans asked Little Buddha to design the packaging for Horniman’s new range, “World Pleasures” in a Loose Tea format. The new range mixes exotic teas and infusions, inspired by different cultures and traditions from around the world.

This new concept is aimed at an audience that aspires to taste high quality teas and that finds the combination of exotic flavours another way to get to know other cultures.

The challenge: Creation of Horniman’s first loose tea range, respecting the structure and look & feel of the Brand, transmitting premiumness and differentiating between varieties.


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