ARVA is a Barcelona Activa start-up who has created a range of healthy and natural products. Based on their personal experiences, the founders noticed that there was a lack of natural and healthy products that could help them keep their energy levels up during their personal and professional lives, for example something that could keep them going during long workdays, events, etc. Their first creation was a range of delicious fruit and nut snack bars. They prepared these bars themselves and tested them in their everyday lives.

The challenge:

Create a brand, establish its naming, branding and suitable graphic codes that communicate naturalness and honesty.

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