Friko, part of the Bios Group, is a large-scale poultry production and distribution company in the Antioquia region of Colombia. With more than 40 years in the market, Friko needs to have a more modern and current image, without losing its Brand Essence: innovative, relatable and credible among Colombians.

This new image should work for all ranges of frozen chicken products: Original, Practical and Light.

The challenge:

Renew the Brand, maintaining its corporate colours, but betting on a modern and relatable image at the same time.

Develop a packaging design in its three ranges, where the new Brand must be harmonised with the proposed Design Grid.

More information

Let's start filling the contact form

This website uses its own and third-party cookies that serve for better accessibility and display of content, to improve our services and to collect statistics on your browsing habits. If you agree, press accept or continue browsing.
If you want more information, click on COOKIES POLICY.