Friko, part of the Bios Group, is a large-scale poultry production and distribution company in the Antioquia region of Colombia. With more than 40 years in the market, Friko needs to have a more modern and current image, without losing its Brand Essence: innovative, relatable and credible among Colombians.

This new image should work for all ranges of frozen chicken products: Original, Practical and Light.

The challenge:

Renew the Brand, maintaining its corporate colours, but betting on a modern and relatable image at the same time.

Develop a packaging design in its three ranges, where the new Brand must be harmonised with the proposed Design Grid.

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