Freshwave is a product that uses American technology to eliminate odours by absorbing them (not covering them up with other fragrances) using natural active ingredients.
The product imported by HUMEX is not achieving the desired growth. Its design prioritises the name FRESHWAVE (not self-explanatory) through the support of digital lines on a white background: the consumer does perceive the differential value of the product.

The challenge:

– achieve impact in a display rack that is saturated with brands and colours.

– communicate the product’s benefits (eliminates odours, without its own odour).

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