FLORA Restyle

Upfield, world leader in plant-based foods and spreadable products, decides to re-launch its Flora brand. The brand reformulates the Flora Original recipe so it is made with 100% naturally sourced ingredients. It required the important job of strategic thinking in order to return to the relevant set of the consumer, and to do so, the design and packaging of the product were key.

The challenge: reposition FLORA as a tasty plant-based product with 100% naturally sourced ingredients. The objective is to transmit the naturalness of the new formula.

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