Dr. Dingo
Dr. Dingo

Dr. Dingo

Uriach, a company aimed at the development of health and well-being products, and Dingonatura, a company specialised in pet nutrition, are joining forces to create Dr. Dingo. As it is possible to take care of your pet’s health in a natural way because if your pet is happy, you’re happy.

With the firm belief that it is possible to take care of your pet in a completely natural way, this launch is an innovation in the animal health category.

The challenge:

Develop a branding and packing design which conveys the effectiveness of its products, by positioning itself clearly as a natural product. Stand out on a very heterogeneous and jam-packed shelf. Ensure product decoding without necessarily showing any pets, with the aim of moving away from the most classic designs in this category.


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