dePOSTRE
dePOSTRE

dePOSTRE

DANONE, worldwide leading food company decides to unify their dessert range under one brand. Desserts were a main growth source for Danone in the 80’s and 90’s, resulting in 6 highly successful products.
The challenge: To create a “powerbrand” that would encompass all Danone desserts, past and present, and in doing so, would generate synergies in communication and points of sale.

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