Les Fromageries Occitanes, associated to the SODIAAL Co-Op, commercialises a wide range of cheeses under the Cantorel Brand in France, and internationally.
The Brand, which is a specialist in French cheeses such as: Persillés (Bleu d’Auvergne, Fourme d’Ambert, Roquefort…) Pâtes Molles (Brie), Pâtes Pressées (Cantal, Saint Nectaire…) is sold sliced or in the auto-service sections (packed cheeses or in trays).
The Challenge: – Update and unify the Brand Block (two logos coexist) with a French identity. – Redefine a design grid for the different cheese ranges, without losing the tradition angle or the perception of being an affordable product.
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