Blue Smile
Blue Smile

Blue Smile

Blue Smile is a charity set in Cambridge. Its mission is to integrate children suffering from mental health issues in their school community thanks to therapy sessions which use art as a tool for inclusivity. In average 4 students in each class suffers from mental health issues.

It’s important to have a recognisable and modern visual identity as well as a graphic manual for the brand’s use accessible on different supports so that their users can work on it correctly and efficiently.


The challenge:                                                            

Renew the brand, keeping a similar identity, but modernised.

Develop a brand guide which can be easy to understand for their groups of interest, which are not necessarily linked with design, such as volunteers, partners and schools.

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