Almirón, the leading brand in powdered infant formulas, has detected that its brand attributes – science, research and laboratory – do not add up to its cereals segment, where parents seek more natural features. The design similarity between Almirón formulas and cereals does not allow cereals to develop their own positioning.

The challenge:

Creating an image for Almirón’s new cereals that conveys naturalness, while approaching the cereals category and communicating the recent improvements in formulation this new range has incorporated

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