When NUTREXPA decided to split the company into two spin offs, ADAM FOODS was the company that took over the biscuit brands (Tosta Rica, Flakes Nocilla, Fontaneda), honey (Granja San Francisco), pâtés (La Piara, Bocadelia) which have also been joined by Aneto broths (the latter was already owned by it although not consolidated in Nutrexpa). For this new company, a contest has been organised to create its corporate identity and apply it to all possible aspects of the business, including future offices.

The challenge:

Design a solid and cheerful corporate identity that enables grouping renowned food brands in Spain, set guidelines to ensure consistency in future applications and propose how this identity can come to life in new offices where the team is about to move.

Ensure/reinforce employees’ sense of relevance.

More information

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