Xavier Puche joins Little Buddha team as Head of Strategy – Iberia

Little Buddha incorporates Xavier PUCHE as Head of Strategy Iberia

Little Buddha has incorporated Xavier Puche with the aim of reinforcing the strategy team taking the lead of the Iberian team. Xavier will be responsable for Barcelona, Madrid, and Oporto teams, and will report to Xavier Santigosa, Chief Strategy Director.


ESADE Bachelor and MBA alumnus, Xavier has started his professional path in Marketing, as the rest of Little Buddha’s strategy team. After being Brand Manager at Maxxium managing brands like Absolut Vodka, Cointreau and Jaggermeister, Xavier took the plunge and started his path on consulting firms and brand design agencies like COLUMNA COLORS, LANDOR, CB’a DESIGN SOLUTIONS, and worked for 6 years as Client Service Director at COLEMAN CBX and SUMMA.


In parallel, Xavier cofounded LANZAME CAPITAL, the first Pledge Fund in Spain for Startup funding, activity he keeps as the founding partner and advisor, parallel to his career in Branding and allows him to have an insider view in the Startup world.

Bertrand Massanes, Little Buddha’s Managing partner comments: “I met Xavier some years ago and we’ve thought with Xavier Santigosa that he would be the perfect person to take the lead of our strategy team in Iberia. Xavier has the marketing background we need and a long background working for known branding, packaging and corporate identity agencies, and this enables him to understand our activities,  adding up strategic vision for our clients, and be a counsellor for our management in terms of a development strategy, talent identificaction and/ or team management.

“At Little Buddha I’ve got the fantastic challenge adding up value to brands, and offering adequate solutions to maximise this value, and along the team we will surely achieve it and we will keep being the brand design leaders”, adds up Xavier PUCHE, about his new professional challenge.

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