News Packaging is an international magazine based in Spain that focuses on innovation: in packaging solutions, new materials, sustainability and business marketing. This edition brings up the topic of sustainble creativity in the food products.
These two products FLORA and NATURSOY had similar challenges:
The challenge for the FLORA Brand was to reposition it as a tasty plant-based product with 100% naturally sourced ingredients and the objective was to transmit the naturalness of the new formula.
Regarding NATURSOY, the challenge was to position the brand as the leading, pioneering brand in plant-based / organic food, ensure the products stand out in the points of sale by strengthening Natursoy’s health and natural values.