Asunción Mena has established herself as a mentor when it comes to Market Research. With more than 20 years in the industry, Asunción Mena, Founder and Managing Director of QUID, a Market Research Agency, has conducted market research and consultancy activities on brand and innovation strategies for BBVA, DANONE, PASTAS GALLO, IDILIA FOODS, the European University of Madrid, Iberia, Larios, as well as many other companies.
As Insight & Strategy Director at the Little Buddha Agency, Asunción will continue to provide her strategic approach to add more value to the processes of innovation, packaging, naming, corporate identity, corporate videos, interior design, among other services offered by the Little Buddha Brand Agency, she will also support MyMediaConnect, the most advanced brand asset management platform.
She will still offer the same services as she did at QUID: co-creation and emotional innovation processes, strategic planning, territory of opportunities, among other things, guaranteeing a service continuity to her clients from her new position.
Asunción works from Madrid but continues to offer her services at a national level. The strength of her analysis and the high level of professionalism she has brought to previous innovation projects at Little Buddha Agency, such as the cases of SUNTORY SCHWEPPES OR PASTAS GALLO, were recent occasions which have contributed to her joining the agency as Insight & Strategy Director.
Bertrand Massanes, Managing Partner at Little Buddha Agency, says “when I was part of Danone’s marketing team, we asked to collaborate with Asun Mena for our qualitative research. Having Asun moderating and analysing some of our focus groups meant that we obtained robust results which we use to build our strategy. It was a pleasure to work with her when she collaborated with Little Buddha and I’m now looking forward to her joining the Little Buddha team. Apart from the exceptional professional capacity that she adds to our work, her vision as a director and entrepreneur will be invaluable in bringing a new dimension to the agency”.
“Joining Little Buddha is an invigorating opportunity to continue to develop my passion as a social researcher and innovation partner. I’m really looking forward to contributing my expertise to the company’s projects, whose marketing and strategy core I share”, Asunción Mena comments.