Little Buddha Collaborates with Customer Service of The Year 2019

Little Buddha is starting a new adventure with Selected Customer Service of the Year, a contest organised by Sotto Tempo Advertising in which the clients choose the companies who offer a top quality customer service in each activity sector. After years of working with The Product of the Year, a contest which is organised by the same company, we are now entering the service industry in this design challenge.

The contest Selected Customer Service of the Year was born in France 12 years ago and it’s now celebrating its 8th edition in Spain. The logo is meant to be a symbol of quality which also transmits security to the clients when they’re thinking of contracting the services of a company.

In Little Buddha, we believe in the continuous improvement in every aspect and that is why we support initiatives like this one, where all the participating companies who want to be evaluated and want to enter the competition, receive an operative report with all the details of their evaluation which enables them to improve their customer services. The companies who receive the highest rating of their category can use the logo Selected Customer Service of the Year in all of their communications for one year.

During the month of October, in Spain, we will know which companies are rewarded in this 8th edition, in an award ceremony which will take place on the 23rd of October in the Neptune Palace in Madrid. Global companies like ING Direct, Nespresso, Samsung, Vente Privée, Eroski, EasyJet, HP, Sephora and Gas Natural Fenosa have already been awarded in some of the previous editions.

We will be there, attending the winners and providing our design in all of the event’s communications.

It’s summertime!

During Summer we swap our trousers for shorts. We also swap our schedule:

During July & August, our agency’s working hours will be from 9 am to 4 pm / Monday to Friday.

The agency will remain closed from August 13th to 17th, 2018.

Little Buddha Brand Design appoints Kurro de Alaminos Roques as Project Director Madrid

Little Buddha has appointed Kurro de Alaminos Roques to take over leadership of the projects of Little Buddha Brand Design in Madrid with the aim of strengthening relationships with current and potential clients. He will report to the Managing Partner, Bertrand Massanes.

Kurro De Alaminos holds bachelor’s degrees in Strategic and Operational Marketing and Business Communication specialising in Communication and Corporate Image Consultancy. 

After working at JWT and Publicis, Kurro launched Coleman Madrid, then founded Elcubbo Comunicación in Madrid, an agency specialising in brand design, and continued his professional career as Network Executive Manager at Red Points Network, offering comprehensive management of brand and company communication on YouTube. He subsequently worked as Business Development Manager at Indica Agencia Creativa and more recently at Branward. 

Bertrand Massanes, Managing Partner of Little Buddha Brand Design, says: “With the appointment of Kurro, we want to have a senior Project Director in Madrid to consolidate our relationship with clients and continue to grow throughout Spain. Kurro has extensive experience of working in advertising, digital and branding agencies, and also started his own agency in Madrid. He comes to us with considerable energy and we are confident that he will become a key person in the development of the agency.”

“Little Buddha Brand Design is an agency that has always stood out in my mind for the quality of its work, for having a methodology that combines strategy and creativity, for promoting a team philosophy that matches my own and for being a dynamic, positive and unconventional company that has established itself as a benchmark in Spain. I look forward to being able to contribute to the development of the agency,” says Kurro De Alaminos about his new professional challenge.

 

Pablo Gil joins Little Buddha Brand Design

Pablo Gil has recently joined Little Buddha as an Art Director, with the aim of expanding the design team with multidisciplinary talent boasting international experience.

Pablo Martín is in charge of a design team and underpins the creative team in Barcelona.

He studied Graphic Design at the Faculty of Architecture, Design and Urban Planning of the University of Buenos Aires. Pablo began his career in graphic design at the age of 20, while carrying out different editorial design, website, corporate identity and illustration jobs for US clients.

After that, he worked as a designer at the multinational agency DRAFTFCB Buenos Aires, where he collaborated in projects for local and international clients, such as Banco Galicia, Mini Cooper, Cadbury Stani Adams, The Coca-Cola Company and PepsiCo.

Pablo then specialised in packaging and branding, and worked as an independent senior packaging designer and a 3D renderist for brands such as Nesquik, Royal, Frigor, Nescafe, Halls, Oreo and Trident.

In 2014, he joined a Spanish agency, where he specialised in packaging for national and international brands.

Bertrand Massanes, Managing Partner at Little Buddha comments: “Since the moment he joined us, Pablo has shown his conceptual and technical capacity as an Art Director, but what impresses me most and I value most about him, and is more difficult to find in creative profiles, is his natural and calm leadership capacity. With his excellent attitude and even better sense of humour, Pablo also deals with sensitive topics and gives relevant advice, while always aiming for the interest of team dynamics and the agency.”

Pablo Gil comments on his position as an Art Director: “It is understandable that, in this age of immediacy we are experiencing, we are demanding more and more from everything. This is exactly what happens with packaging, as it entails a constant challenge to combine both the communicational part and the aesthetic part every container should have, a challenge I love to face every day. I am very happy to be part of this team of people who aim for excellence in every project.”

Media and Little Buddha: Considered as a reference of innovation and design during Christmas Campaign

We’re glad that we’ve had the privilege of appearing as protagonists on several digital and traditional media during the Christmas pre-campaign.

The first Little Buddha media appearance was on December 14th with Pilar Blázquez in El País with the article “The trompe l’oeil that seduces the client”.

In this article, Bertrand Massanes remarked that 2018 “historically, this is a good time to risk.” You can read the full article here.

On the other hand, Cinco Días made a featured report on December 19, 2017 titled “Strategies to sell more on Christmas” in which Bertrand Massanes mentioned “the objective is to achieve an emotional bond with the consumer” You can read the full article here.

The appearance of Little Buddha in the pre-Christmas season ended with TVE‘s program Emprende 24, in which the creative process of the agency is explained, and how it accompanies our clients to achieve the design that best connects emotionally with its consumers. You can watch the video here. 

Undoubtedly, our coverage in the media has been very satisfactory for us and helps us to continue setting trends in the world of brand design.

Xavier Puche joins Little Buddha team as Head of Strategy – Iberia


Little Buddha has incorporated Xavier Puche with the aim of reinforcing the strategy team taking the lead of the Iberian team. Xavier will be responsable for Barcelona, Madrid, and Oporto teams, and will report to Xavier Santigosa, Chief Strategy Director.

 

ESADE Bachelor and MBA alumnus, Xavier has started his professional path in Marketing, as the rest of Little Buddha’s strategy team. After being Brand Manager at Maxxium managing brands like Absolut Vodka, Cointreau and Jaggermeister, Xavier took the plunge and started his path on consulting firms and brand design agencies like COLUMNA COLORS, LANDOR, CB’a DESIGN SOLUTIONS, and worked for 6 years as Client Service Director at COLEMAN CBX and SUMMA.

 

In parallel, Xavier cofounded LANZAME CAPITAL, the first Pledge Fund in Spain for Startup funding, activity he keeps as the founding partner and advisor, parallel to his career in Branding and allows him to have an insider view in the Startup world.

Bertrand Massanes, Little Buddha’s Managing partner comments: “I met Xavier some years ago and we’ve thought with Xavier Santigosa that he would be the perfect person to take the lead of our strategy team in Iberia. Xavier has the marketing background we need and a long background working for known branding, packaging and corporate identity agencies, and this enables him to understand our activities,  adding up strategic vision for our clients, and be a counsellor for our management in terms of a development strategy, talent identificaction and/ or team management.

“At Little Buddha I’ve got the fantastic challenge adding up value to brands, and offering adequate solutions to maximise this value, and along the team we will surely achieve it and we will keep being the brand design leaders”, adds up Xavier PUCHE, about his new professional challenge.

About us

Little Buddha is a marketing-driven brand design agency formed by 30 designers, marketing specialists, project managers and artwork specialists from more than 10 different countries.

Our passion and core expertise: STRATEGY, NAMING, PACKAGING, CORPORATE IDENTITY, POINT OF SALES ACTIVATION.

Our Little Buddha Lovers to date include: SARA LEE, DEMB, REVLON, AFFINITY, DANONE, HENKEL, BIMBO, FONT VELLA, INIBSA LABS, SANT ANIOL, ROCA, GALLINA BLANCA, MAHESO, NUTRITION & SANTÉ, ORANGINA SCHWEPPES.

Our offices are located in Barcelona, Madrid, Paris, Oporto and Cambridge and we work for brands and projects from over 20 countries across Europe, Asia, America and Africa.

 

Little Buddha, shortlisted at Anuaria Awards 2017

We’re glad to announce that two projects that we enjoyed working on at our agency were short-listed in Anuaria Awards. These projects are Sonae’s Book of Innovation 2016 in the Book Design category and the naming and corporate identity of Amiette.

Anuaria Awards are considered in Spain as one of the most important Graphic Design awards, which welcomes graphic designers, small, medium and big studios and agencies. The awards are being held since 1994, and they have all the support of many associations and design organisations.

The Jury of the awards is formed exclusively by professional associations representatives, which gather altogether to select the best graphic design work on packaging, POS, corporate identity, advertising, self-promotion, illustration, logotypes, among other categories.

 

The new sugar-free tea in Europe for Marketing News

In this article (originally in spanish) we can find one of our latest projects: Umaicha, a project we enjoyed a lot.

The current awareness of the excessive consumption of sugar and artificial sweeteners, added up to a growing Tea culture in Spain (its consumption grew 13% in 2015) has led Jean Jacque Fredj, ex Orangina Schweppes GM, to launch Umaicha, a new category of product: a atea infused with japanese leaves, with no sugar or artificial sweeteners.

“It’s about innovating and creating in Europe a new category of natural and healthy beverages with no calories, inspired from a type of product well established in Japan”, explains Jean Jacques Fredj, founder of Umai Drinks. “Umaicha is an unsweetened beverage, and also an ‘on-the-go’ product which makes it perfect to have with meals; until today, only mineral water was the only unsweetened beverage”, adds Fredj.

Bertrand Massanes, our Managing Director adds: “The idea was to stand out from soft drinks, and to propose a bigger format that suggest hydration, closer to water”, adds Little Buddha’s founder. “The result is, on one hand, a bottle that that evoques a japanese origin with an attractive aesthetic for the european eye. On the other, A Brand Block designed with a japanese flair, besides pictures of a Teapot and dry tea which evoque great naturalness and educate the consumer on the different types of tea.” 

You’ll find the original article on Marketing News.