What do CEO think of what we should expect in the 2020 decade?
The vision of 2020 from 20 top executives from the C Level.
20 executives from the C-Level answer to 20 questions about 2020.
We wonder what the future will be like in marketing, business strategy, technology and sustainability from the perspective of 2020.
Do you believe…
That differentiating a brand is a central task of marketing?
That customer retention is cheaper than acquisition?
That the heaviest 20% of a brand’s customers generate 80% of its sales?
In treating “light buyers” as less important than heavy buyers?
Well, well…Byron Sharp proves you wrong
Wally Olins makes branding accessible to anyone by breaking down all the aspects of the process: from conception to execution to launch, this executive summary will give you all the tools you need to create a brand and make it thrive.