Grupo DeAPlaneta

DeAPlaneta Entertainment

Brand architectureDigital contentEditorialStrategyVerbal Identity

Building a new entertainment

We accompany Grupo Planeta in its digital projection

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Case stories: Building a new entertainment. Grupo Planeta. DeAPlaneta Entertainment color palette
Case stories: Building a new entertainment. Grupo Planeta. DeAPlaneta Entertainment typography
Case stories: Building a new entertainment. Grupo Planeta. DeAPlaneta Entertainment brand manual
Case stories: Building a new entertainment. Grupo Planeta. DeAPlaneta Entertainment brand manual
Case stories: Building a new entertainment. Grupo Planeta. DeAPlaneta Entertainment social media
Case stories: Building a new entertainment. Grupo Planeta. DeAPlaneta Entertainment graphic brand style
Case stories: Building a new entertainment. Grupo Planeta. DeAPlaneta Entertainment visual identity
Case stories: Building a new entertainment. Grupo Planeta. DeAPlaneta Entertainment visual identity
Case stories: Building a new entertainment. Grupo Planeta. DeAPlaneta Entertainment digital branding
Case stories: Building a new entertainment. Grupo Planeta. DeAPlaneta Entertainment kids
LittleBuddhaQuote

Xavier Roma

Marketing Director DeAPlaneta Entertainment

The challenge of generating a new brand that integrated several business units was not an easy task. The Little Buddha team worked outstandingly well in all phases of the project (initial research, strategic conceptualization, naming and graphic design). We are very satisfied with the result, and we are convinced that it will be a key asset for the future development of our business.

Case stories: Building a new entertainment. Grupo Planeta. DeAPlaneta Entertainment tag entertainment
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The world of entertainment is advancing and producing new content by leaps and bounds.

DeAplaneta needed to lay the foundations of its internal approach to organise the different Business Units and define its corporate identity (B2B).

To create the new brand architecture for DeAPlaneta Entertainment, helping to structure its internal organisation by contemplating 3 business units: Kids&Family, Fiction and Interactive.

To lay out a powerful, modern and flexible branding proposal capable of reflecting DeAPlaneta Entertainment’s personality.

Today, most entertainment is consumed on a multiplicity of devices at our fingertips. We see the world through an infinite number of screens, which are already part of our collective and individual identity.

Through this strategic reflection, we identified a core element in all these interactions, inspiring, capable of declining itself in different formats and which we could appropriate to generate relevance with the consumer: the screen.

Illustrating a new paradigm through a simple concept.

A modern and direct branding proposal based on the double screen concept.

We played with chromatic differences assigned to each Business Unit, making recognition and distinction more evident.

The branding’s flexibility allowed us to generate key visuals and varied graphic resources, capable of dynamising and enhancing the brand’s value proposition.

Dynamic branding for a digital and interactive medium.