What a question! Rationalizing and describing in words a process that ended up being “innate” and “natural” […]
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Knowledge is power. This time-old motto holds true in every aspect of life. Even more so when […]
Being the judge of something or someone´s beauty is a complicated exercise, always subjective. Art is the […]
In economic turbulent times that we’ve become used to over the last few years, the pressure on […]
Media oversaturation with millions of messages on billboards, twits, post, likes… but what is it that really […]
The economic crisis that began in 2008 with subprime mortgages and the Lehman Brothers’ bankruptcy led to […]
Never the buyers of retail have been as demanding with the brands as nowadays. If a few […]
Because it is increasingly common for the market, customers, suppliers … and competition to digitalize, the way […]
If you are involved in a brand management role in branding, packaging projects, from new product launches, […]
We are facing a new concept that dates back centuries. Those of us from the 10,000 hours […]
Volumetric design is, in general terms, the design of the objects’ form. The form of the objects, […]
This article explains how Workplace Branding and Employer Branding provide answers as to how a brand is […]