Never the buyers of retail have been as demanding with the brands as nowadays. If a few […]
Elevated views
Because it is increasingly common for the market, customers, suppliers … and competition to be digitalized, the […]
If you are involved in a brand management role in branding, packaging projects, from new product launches, […]
We are facing a new concept that dates back centuries. Those of us from the 10,000 hours […]
Volumetric design is, in general terms, the design of the objects’ form. The form of the objects, […]
This article explains how Workplace Branding and Employer Branding provide answers as to how a brand is […]
The first thing I’d like to query is the use of the term “suppliers” when discussing […]
It seems quite demonstrated that short term relations sustain themselves on rationality, while long term relations build […]
We are living in a time where the value “trust” is in the midst of a crisis, […]
Technology makes it possible, but people make the difference. That’s what my first boss used to say, […]
When it comes to Corporate Identity, not only marketing should be involved, but also all the people […]
As Paul Rand said, “design is the silent ambassador of your brand”, left alone on shelf (or […]
