Daniel Kahneman was the inspiration for the Lovemarks theory, which can be summarised as follows: emotion is […]
Elevated views
The economic crisis that began in 2008 with subprime mortgages and the Lehman Brothers’ bankruptcy led to […]
Semiotics is the study of sign process. In other words, Semiotics aims at explaining all possible interpretation […]
Never the buyers of retail have been as demanding with the brands as nowadays. If a few […]
Because it is increasingly common for the market, customers, suppliers … and competition to be digitalized, the […]
If you are involved in a brand management role in branding, packaging projects, from new product launches, […]
If you are thinking that why somebody will destroy its brand then you really need to read […]
We are facing a new concept that dates back centuries. Those of us from the 10,000 hours […]
Volumetric design is, in general terms, the design of the objects’ form. The form of the objects, […]
The first thing I’d like to query is the use of the term “suppliers” when discussing […]
Big part of the multinationals are making moves, some more relevant than others, towards the realisation of […]
An individual, who starts a business, write a book or even opening a joint needs a name, […]