Naming your brand — whether it’s your company, products, or services — is a decision that can shape the future […]
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What do companies do to turn their launch into a best seller? Which weighted distribution must we […]
Some months ago, Zara, the Inditex Group’s main brand, updated its logo. After decades of stripped-down style […]
For a newly created company, sales volume and immediate revenues are oftentimes deemed the most important short-term […]
Your launch is your startup. Golden Rules for a Superstar launch. What do companies do to turn […]
Is TV dead? Absolutely not, but the industry is mutating at an extraordinary speed (and what remains […]
What is Branding? Branding is about product marking with a logo or motto and appropriated at almost […]
A brand’s name is everything to the consumers. It brings attachment, creditability, and sales. A brand is […]
When we say naming, what comes in mind is a character, a person, a company, or a […]
What a question! Rationalizing and describing in words a process that ended up being “innate” and “natural” […]
Knowledge is power. This time-old motto holds true in every aspect of life, but even more so […]
Being the judge of something or someone´s beauty is a complicated exercise, always subjective. Art is the […]