Gabriel García Márquez wrote “Love in the Time of Cholera” … We are currently living in unprecedented […]
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Marketing is a game of attention: companies spend millions of euros and hundreds of hours designing strategies […]
1. The moment Neil McElroy invented modern brand management. An important figure for branding history: Neil McElroy, […]
Brands speak to several audiences at the same time. Froot Loops, for example, must address both the […]
Start with Why: How Great Leaders Inspire Everyone to Take Action — Simon Sinek A decade ago, […]
Innovation is so trendy that we forget it is as old as the origin of everything we […]
Eureka! I have a brilliant idea. And I have the dream and motivation to pursue it. But […]
Earlier this year, we talked to you about volumetric design and why does it matter: we saw […]
I am not going to tell you how our life has changed over the past 20 or […]
There are many articles, posts, books and other sources that explain – both badly and well – […]
Key facts on the importance of packaging: Packaging is everything When I was in DANONE marketing, I […]
Some years ago, while working at another branding agency, I was told about one of the most […]