What a question! Rationalizing and describing in words a process that ended up being “innate” and “natural” […]
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Knowledge is power. This time-old motto holds true in every aspect of life, but even more so […]
Being the judge of something or someone´s beauty is a complicated exercise, always subjective. Art is the […]
In economic turbulent times that we’ve become used to over the last few years, the pressure on […]
If you want to revamp the way to brand yourself or your company, you need to read […]
Media oversaturation with millions of messages on billboards, twits, post, likes… but what is it that really […]
Daniel Kahneman was the inspiration for the Lovemarks theory, which can be summarised as follows: emotion is […]
The economic crisis that began in 2008 with subprime mortgages and the Lehman Brothers’ bankruptcy led to […]
Semiotics is the study of sign process. In other words, Semiotics aims at explaining all possible interpretation […]
Never the buyers of retail have been as demanding with the brands as nowadays. If a few […]
Because it is increasingly common for the market, customers, suppliers … and competition to be digitalized, the […]
If you are involved in a brand management role in branding, packaging projects, from new product launches, […]