Packs I wish were true | Designing an Olive oil packaging
The owners of Fincas Badenes, without giving us a more specific brief, asked us to explore concepts that could be associated with high-quality olive oil.
From the proposals we presented, they chose OBA olive oil, a concept and a design that attracted them. Here are the other interesting concepts and designs we explored:
Olive oil is a legacy of the culinary culture left to us by the Romans. This design sought to pay tribute to it: The name OLEUM, which is Latin for olive oil. A Roman typeface with embossed letters as if sculpted from white marble. A highly understated and formal design that conveys elegance and premiumness.
The oil is extracted from ripe olives at 6 to 8 months, just when they contain their maximum oil content.
It is said that to get the best oil, they should be harvested during a full moon.
The design encapsulates both criteria to obtain the summum of the oil.
To emphasise the artisanal nature of the process and the quality of this organic product, the design features a traditional olive picker of yesteryear.
The sans serif typeface and general layout compensate and provide a modern aesthetic to the whole.
Olive oil has often been called liquid gold for its culinary value and colour. As 24-carat gold is the purest, we propose a 24k oil as a metaphor for the purest, most natural oil.
What better way to identify the origin and ensure traceability than to print on the bottle a map of the estate, through which the Guadalquivir river runs?
The extremely understated design in black and white conveys elegance without artifice.