Corporate interior design: a bet on the future of your company
In these times of extreme uncertainty, we all look for spaces that provide us with a sense of belonging and remind us that we are not alone in this. In this context, there is no doubt that the office—where we spend around 90,000 hours throughout our lives—will play a fundamental role in the times to come. That is why in this article we will tell you how corporate interior design can help you strengthen the role of the office as a space for collaboration and make it a banner of your corporate identity.
With the rise of telework, many companies will execute several of their routines remotely. However, the office will continue to be key for the development of team dynamics, the employees’ motivation and sense of belonging, and the image that we convey to external audiences (clients and potential employees, for example).
For this reason, both the structural design and the look and feel of the office are of utmost importance, since they can potentiate all the mentioned variables or, conversely, contribute to the deterioration of our contributors’ relationships and morale, as well as harm the recruitment of new clients and talents.
Having said this, let’s dive deeper into corporate interior design:
IT IS A KEY PART OF ANY CORPORATE IDENTITY PROJECT
A product with a packaging that doesn’t attractively communicate the brand strategy won’t sell. In the same way, an office with an interior design that doesn’t represent the internal culture and the mission, vision and values of the company, will not attract or retain talent.
Big brands invest millions in corporate interior design, and with good reason: If the workspace isn’t aligned with the corporate identity, there is no way that employees can identify with the company’s values. This not only results in a low level of pride and sense of belonging, but can also strongly affect motivation, since without identification there can be no sense of a shared purpose.
The office of Zynga (gaming company) encourages a playful and creative environment with a playground-style design
We are used to seeing generic offices, indistinguishable from each other, but if you want to be a true employer brand, recognized by the industry and the public as a great workplace, change must start at home. If your offices don’t offer a differential experience to your people, it will be difficult for them to have the motivation or inspiration necessary to offer a differential experience to your clients.
IT IS AN INVESTMENT IN THE FUTURE OF THE COMPANY. A VOTE OF CONFIDENCE
Corporate interior design has an incalculable impact on the day-to-day functioning of company: It improves teams’ mood, motivation and work dynamics, helps recruit new talents, and attracts new clients. In other words, it is an investment to positively impact all the variables that will determine the future of the company.
And what better time to make this investment than this year of confinement and social distancing? When our collaborators and clients return to the office, they will be welcomed by a unique workplace and will know that the company continues to invest in the future. Moreover, with the increase in teleworking, it is important that people continue to be motivated to go to the office when required. Therefore, the workplace should feel like a second home, with its own identity and style. It is time to say goodbye to sterile and hostile offices.
THE SIZE OF THE INVESTMENT FITS THE SIZE OF THE BUSINESS (TWO EXAMPLES)
Facebook is a company that truly understood the importance of corporate interior design. The writer of this article has visited its offices in Menlo Park, California, more than once, and it’s remarkable how they perfectly convey the corporate identity’s essence… The brand’s social aspect is reflected in multiple recreational spaces, including an arcade full of old school video games, pool and ping pong tables, and green terraces to enjoy Fridays’ happy hours. Meanwhile, individual expression—key to the social media platform—is materialized in giant murals for people to write or draw whatever they want, and in meeting rooms that bear names chosen by the employees themselves (there is the Homer Simpson room, the Rick Sanchez, etc.).
Facebook offices in Menlo Park, California, are a pharaonic project of corporate interior design
Another example: When at Little Buddha we did the AFFINITY corporate interior design, our project was the final stage of an employer branding project. Because of this, we designed a new office in line with the values and personality of the company, in order to create a work environment that is consistent with the corporate identity and that facilitates the recruitment and retention of talent. Affinity bet on its future through a corporate interior design that impacts any candidate and anyone who visits the offices, while fueling the sense of pride and belonging of the entire team.
Affinity’s office by Little Buddha
Corporate interior design is much more than an aesthetic issue; it is one of the most important investments you can make in the future of your company. For this reason, regardless of the size of your offices, make sure you are advised by a team of specialists before embarking on a corporate interior design project.