Some months ago, Zara, the Inditex Group’s main brand, updated its logo. After decades of stripped-down style […]
Category: Trends
Because it is increasingly common for the market, customers, suppliers … and competition to be digitalized, the […]
We are facing a new concept that dates back centuries. Those of us from the 10,000 hours […]
Big part of the multinationals are making moves, some more relevant than others, towards the realisation of […]
The millennials have turned into the most commented and analyzed audience by marketers in the recent years. […]
On October 8 and 9 I was at the conferences of SUSTAINABLE BRANDS Madrid. The event, organized […]
As far as branding is concerned, the only constant is change. Branding is a beast that never […]
Cosmetic packaging is currently one of the healthier categories within the packaging sector, showing steady growth results […]
A design agency has always been touted a magical place where furiously creative geniuses (the wizards of […]
2018 is already looming ahead and some shifts in strategy and execution will need to be observed. […]
Consumerism culture moves at a frightening pace. It all goes so fast that it is easy to […]