Arnaud de Lajarte | Business consultant, university lecturer and winegrower When meeting a prospective client, my first […]
Category: Strategy
The corona crisis has forced us to face the urgency of calling the way in which our […]
In 1932, a carpenter named Ole Kirk Christiansen started making wooden toys in Billund, Denmark. Christiansen, 41, […]
Innovation is so trendy that we forget it is as old as the origin of everything we […]
What do companies do to turn their launch into a best seller? What should the leadership of […]
Who hasn’t criticized “more than once” an advertisement, the improvement of the packaging of a product we’d […]
What do companies do to turn their launch into a best seller ? Are there any methods […]
What do companies do to turn their launch into a best seller? Which weighted distribution must we […]
Your launch is your startup. Golden Rules for a Superstar launch. What do companies do to turn […]
In economic turbulent times that we’ve become used to over the last few years, the pressure on […]
Daniel Kahneman was the inspiration for the Lovemarks theory, which can be summarised as follows: emotion is […]
If you are thinking that why somebody will destroy its brand then you really need to read […]