For many years now, the term “Design Thinking” is heard left and right in workshops, trainings, conferences, […]
Category: Strategy
We keep hearing about branding or brand design both in the media and at work. But, what […]
Really, when did we lose the Triangle? When did we lose the simple, but effective marketing strategy […]
Through drawings, oral communication, and finally in writing, the storytelling and the need to consume stories has […]
Innovation is a process that introduces new developments and consists of modifying things that already exist in order to..
“Insanity is doing the same thing over and over again, but expecting different results.” – Albert Einstein. […]
If I ask you to describe your best friend, you’d probably tell me something about their personality. […]
When meeting a prospective client, my first question is usually “Who is your core (consumer, shopper, retailer) […]
In 1932, a carpenter named Ole Kirk Christiansen started making wooden toys in Billund, Denmark. Christiansen, 41, […]
Innovation is so trendy that we forget it is as old as the origin of everything we […]
What do companies do to turn their launch into a best seller? What should the leadership of […]
Who hasn’t criticized “more than once” an advertisement, the improvement of the packaging of a product we’d […]