What do companies do to turn their launch into a best seller? What should the leadership of […]
Category: Strategy
Who hasn’t criticized “more than once” an advertisement, the improvement of the packaging of a product we’d […]
In economic turbulent times that we’ve become used to over the last few years, the pressure on […]
Daniel Kahneman was the inspiration for the Lovemarks theory, which can be summarised as follows: emotion is […]
Semiotics is the study of sign process. In other words, Semiotics aims at explaining all possible interpretation […]
Because it is increasingly common for the market, customers, suppliers … and competition to be digitalized, the […]
If you are thinking that why somebody will destroy its brand then you really need to read […]
The first thing I’d like to query is the use of the term “suppliers” when discussing […]
An individual, who starts a business, write a book or even opening a joint needs a name, […]
Years ago we had a passionate conversation with Marc Solanas, CEO of Lauson, about the usefulness of […]
We are living in a time where the value “trust” is in the midst of a crisis, […]
Technology makes it possible, but people make the difference. That’s what my first boss used to say, […]