Key facts on the importance of packaging: Packaging is everything When I was in DANONE marketing, I […]
Category: Packaging Design
Some years ago, while working at another branding agency, I was told about one of the most […]
We often think of packaging as just a “container”, but that couldn’t be further from the truth! […]
When we go into a store looking for perfume, and when we still don’t know which one […]
What a question! Rationalizing and describing in words a process that ended up being “innate” and “natural” […]
Being the judge of something or someone´s beauty is a complicated exercise, always subjective. Art is the […]
If you are involved in a brand management role in branding, packaging projects, from new product launches, […]
Volumetric design is, in general terms, the design of the objects’ form. The form of the objects, […]
As Paul Rand said, “design is the silent ambassador of your brand”, left alone on shelf (or […]