Category: Corporate Identity

Most Corporate Identity professionals have something in common: regardless of their specific field of expertise (Marketing strategy, […]

Some months ago, Zara, the Inditex Group’s main brand, updated its logo. After decades of stripped-down style […]

Is TV dead? Absolutely not, but the industry is mutating at an extraordinary speed (and what remains […]

What is Branding?  Branding is about product marking with a logo or motto and appropriated at almost […]

A brand’s name is everything to the consumers. It brings attachment, creditability, and sales. A brand is […]

Knowledge is power. This time-old motto holds true in every aspect of life, but even more so […]

In economic turbulent times that we’ve become used to over the last few years, the pressure on […]

If you want to revamp the way to brand yourself or your company, you need to read […]

Media oversaturation with millions of messages on billboards, twits, post, likes… but what is it that really […]

Semiotics is the study of sign process. In other words, Semiotics aims at explaining all possible interpretation […]

When it comes to Corporate Identity, not only marketing should be involved, but also all the people […]