As we already know, our corporate identity expresses our value proposition. Therefore, when making changes to it, […]
Category: Corporate Identity
In these times of extreme uncertainty, we all look for spaces that provide us with a sense […]
Marketing is a game of attention: companies spend millions of euros and hundreds of hours designing strategies […]
Brands speak to several audiences at the same time. Froot Loops, for example, must address both the […]
Some months ago, Zara, the Inditex Group’s main brand, updated its logo. After decades of stripped-down style […]
Is TV dead? Absolutely not, but the industry is mutating at an extraordinary speed (and what remains […]
Knowledge is power. This time-old motto holds true in every aspect of life, but even more so […]
Media oversaturation with millions of messages on billboards, twits, post, likes… but what is it that really […]
When it comes to Corporate Identity, not only marketing should be involved, but also all the people […]