Marketing is a game of attention: companies spend millions of euros and hundreds of hours designing strategies […]
Category: Corporate Identity
Brands speak to several audiences at the same time. Froot Loops, for example, must address both the […]
Most Corporate Identity professionals have something in common: regardless of their specific field of expertise (Marketing strategy, […]
Some months ago, Zara, the Inditex Group’s main brand, updated its logo. After decades of stripped-down style […]
Is TV dead? Absolutely not, but the industry is mutating at an extraordinary speed (and what remains […]
What is Branding? Branding is about product marking with a logo or motto and appropriated at almost […]
A brand’s name is everything to the consumers. It brings attachment, creditability, and sales. A brand is […]
Knowledge is power. This time-old motto holds true in every aspect of life, but even more so […]
In economic turbulent times that we’ve become used to over the last few years, the pressure on […]
If you want to revamp the way to brand yourself or your company, you need to read […]
Media oversaturation with millions of messages on billboards, twits, post, likes… but what is it that really […]
Semiotics is the study of sign process. In other words, Semiotics aims at explaining all possible interpretation […]