We have talked for years about the importance of putting the customer at the centre of everything […]
Category: Branding
We read in the press that Tesla chose Berlin to build its first factory in Europe: “Musk […]
“Any customer can have a car painted any color that he wants, so long as it is […]
Are you at a business dinner and you run out of topics to talk about? Do you […]
Source: oecd.org Take a long look at that chart. It is painful to see these data, published […]
A few months ago we wrote an article in which we explained the importance of choosing the […]
It is widely known that the brand is a franchiser’s most valuable asset and consumers decide where […]
20th May. I’ve been at home for almost 70 days with a newly large family. Covid19 has […]
It’s the 4th of April 2020, and we have officially been in isolation for 20 days due […]
Gabriel García Márquez wrote “Love in the Time of Cholera” … We are currently living in unprecedented […]
Marvel is a titan of the entertainment business. The company, founded in 1939, boasts a repertoire of […]
1. The moment Neil McElroy invented modern brand management. If you look up Neil McElroy on Google, […]
