The methodologies and tools available to create a brand strategy are countless. In this blog we have […]
Category: Branding
We want to discuss and share not only what is Brand Equity, but also how to use […]
We keep hearing about branding or brand design both in the media and at work. But, what […]
Through drawings, oral communication, and finally in writing, the storytelling and the need to consume stories has […]
We have talked for years about the importance of putting the customer at the centre the brand […]
We read in the press that Tesla chose Berlin to build its first factory in Europe: “Musk […]
“Any customer can have a car painted any color that he wants, so long as it is […]
Let’s talk about branding. Are you at a business dinner and you run out of topics to […]
A few months ago we wrote an article in which we explained the importance of choosing the […]
It is widely known that the brand is a franchiser’s most valuable asset and consumers decide where […]
20th May. I’ve been at home for almost 70 days with a newly large family. Covid-19 has […]
It’s the 4th of April 2020, and we have officially been in isolation for 20 days due […]