12 Steps To Finding The Perfect Naming

A person that build a company, write a book or open a bar need to find a suitable name for it. This will help boost sales and make the activity last.

Here are 12 steps to follow for a naming that best suits your needs.

OBA packaging and naming project

Step 1: Avoid hard-to-spell names

Better avoid making your clients confused about how to find your business on internet. Nothing is more frustrating than to have the name of your company constantly misspelled by potential clients looking for you. Keep it simple.

Step 2: Don’t pick a restrictive name

Picking a name that is too restrictive can cause you problems: don’t associate the name of your business with a specific item or a city.

Step 3: Direct an exhaustive internet search

Once you picked a suitable name, complete a web search on it. It is likely that someone else is already using this name, so unless it is absolutely the perfect name for you, picking the same can cause you delays.

Step 4: Get the .com domain name

It is better to pick a .com domain name for your company. Avoid domain names such as .net, .org or .biz usually dedicated to different types of organizations. Clients will usually feel more comfortable to partner with a .com business.

Step 5: Get a name that carry a meaning.

In a perfect world, you need the business name to carry something significant and positive identified with your business. Every one of the preliminaries and triumphs of building a business conveyed to your inbox.

Step 6: Protect your name.

Do the research and check with the administration that you are able to trademark your name.

Step 7: Avoid generic names.

It is obvious that your name should be relevant for the largest possible crowd. Nevertheless, making it too generic will get people confused about what kind of business you are running or what services you are offering. Your name should embody your values, your expertise and the uniqueness of your business. It should be self-explanatory, without telling the whole story.

Step 8: Forget trademarked names.

When you’ve wiped out a large portion of the names you’re working with, it’s justified, despite all the trouble to verify whether the name is already trademarked. If the name is taken, you can keep running into a great deal of inconvenience that can bankrupt your business down the line. You’re in an ideal situation if the trademark is available and no one has already claimed it.

Step 9: Pick five names.

These names shouldn’t be too specific but should carry enough hints to communicate the nature of your activity. They should not be trademarked. Once you have your shortlist, you can test these names and pick the one that best suit your business.

Step 10: Doodle each name.

This may sound like a non-sense, yet you can improve the feeling of what works for each name when you record it, draw it, or even begin doodling a potential logo. Knowing how the word would look on the page can enable you to check whether this name is something that you can see over your business stationery or hanging over your store.

Step 11: Verbalize each name.

Saying each name out loud so anyone can hear it will enable you to see which name moves off the tongue the most easily, and which name sounds the best when said out loud.

Step 12: Keep record of every name you considered

This can give you an idea of how the name of your business would sound when you hear it over the radio or via telephone.

To conclude, which name would you like people to use when talking about your business?

  • Trust your naming agency, they are an impartial advisor. They should have a very professional “cold blooded” advice.
  • Trust your gut as well: you can feel what name is made for you.
  • Let you pillow give you some advice: stick on your fridge the best 3 names your agency recommended and let a week go by without thinking about it, you will see that you will take the decision in your sleep.
March 12th, 2019 | Naming, Strategy

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