Who hasn’t criticized “more than once” an advertisement, the improvement of the packaging of a product we’d […]
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Most Corporate Identity professionals have something in common: regardless of their specific field of expertise (Marketing strategy, […]
Branding is essential for strengthening and allowing a brand to move forward. It’s a discipline that, together […]
Branding is the process of a company that defines everything about its products and services. This is […]
What do companies do to turn their launch into a best seller ? Are there any methods […]
There are many new brilliant companies that are also developing some packaging know-how. The packaging format of […]
We often think of packaging as just a “container”, but that couldn’t be further from the truth! […]
When we go into a store looking for perfume, and when we still don’t know which one […]
“I am just browsing”… It´s is one of the most recurring phrases that a business professional hears […]
Naming your brand — whether it’s your company, products, or services — is a decision that can shape the future […]
What do companies do to turn their launch into a best seller? Which weighted distribution must we […]
Some months ago, Zara, the Inditex Group’s main brand, updated its logo. After decades of stripped-down style […]