Gabriel García Márquez wrote “Love in the Time of Cholera” … We are currently living in unprecedented […]
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In recent decades, technological advance has unleashed an explosion of progress in cognitive science. Today, thanks to […]
Marvel is a titan of the entertainment business. The company, founded in 1939, boasts a repertoire of […]
Marketing is a game of attention: companies spend millions of euros and hundreds of hours designing strategies […]
1. The moment Neil McElroy invented modern brand management. If you look up Neil McElroy on Google, […]
Brands speak to several audiences at the same time. Froot Loops, for example, must address both the […]
Contents1 Start with Why: How Great Leaders Inspire Everyone to Take Action — Simon Sinek2 Brand Thinking […]
Innovation is so trendy that we forget it is as old as the origin of everything we […]
Eureka! I have a brilliant idea. And I have the dream and motivation to pursue it. But […]
Earlier this year, we talked to you about volumetric design and why does it matter: we saw […]
I am not going to tell you how our life has changed over the past 20 or […]
Normally, as an institution grows, so does the number of brands it owns. In itself, this is […]