“Creativity is thinking up new things. Innovation is doing new things.”—Theodore Levitt. Nice quote, but the million-dollar question is: […]
Elevated views
The methodologies and tools available to create a brand strategy are countless. In this blog we have […]
We want to discuss and share not only what is Brand Equity, but also how to use […]
For many years now, the term “Design Thinking” is heard left and right in workshops, trainings, conferences, […]
We keep hearing about branding or brand design both in the media and at work. But, what […]
Really, when did we lose the Triangle? When did we lose the simple, but effective marketing strategy […]
Through drawings, oral communication, and finally in writing, the storytelling and the need to consume stories has […]
As I have reached the legal age in my relationships with innovation, new businesses, company creation and […]
We have talked for years about the importance of putting the customer at the centre the brand […]
We read in the press that Tesla chose Berlin to build its first factory in Europe: “Musk […]
Innovation is a process that introduces new developments and consists of modifying things that already exist in order to..
As we already know, our corporate identity expresses our value proposition. Therefore, when making changes to it, […]