A few months ago we wrote an article in which we explained the importance of choosing the […]
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It is widely known that the brand is a franchiser’s most valuable asset and consumers decide where […]
In 1932, a carpenter named Ole Kirk Christiansen started making wooden toys in Billund, Denmark. Christiansen, 41, […]
20th May. I’ve been at home for almost 70 days with a newly large family. Covid19 has […]
What Is a Name and How Can It Impact Your Branding? Choosing a name for your business […]
It’s the 4th of April 2020, and we have officially been in isolation for 20 days due […]
Gabriel García Márquez wrote “Love in the Time of Cholera” … We are currently living in unprecedented […]
In recent decades, technological advance has unleashed an explosion of progress in cognitive science. Today, thanks to […]
Marvel is a titan of the entertainment business. The company, founded in 1939, boasts a repertoire of […]
Marketing is a game of attention: companies spend millions of euros and hundreds of hours designing strategies […]
1. The moment Neil McElroy invented modern brand management. If you look up Neil McElroy on Google, […]
Brands speak to several audiences at the same time. Froot Loops, for example, must address both the […]