As we already know, our corporate identity expresses our value proposition. Therefore, when making changes to it, […]
Elevated views
“Any customer can have a car painted any color that he wants, so long as it is […]
Before you start reading, we have a quick exercise for you. Try naming 5 characters from Gotham […]
“Insanity is doing the same thing over and over again, but expecting different results.” – Albert Einstein […]
If I ask you to describe your best friend, you’d probably tell me something about their personality. […]
Are you at a business dinner and you run out of topics to talk about? Do you […]
In these times of extreme uncertainty, we all look for spaces that provide us with a sense […]
Arnaud de Lajarte | Business consultant, university lecturer and winegrower When meeting a prospective client, my first […]
The corona crisis has forced us to face the urgency of calling the way in which our […]
Source: oecd.org Take a long look at that chart. It is painful to see these data, published […]
A few months ago we wrote an article in which we explained the importance of choosing the […]
It is widely known that the brand is a franchiser’s most valuable asset and consumers decide where […]