As I have reached the legal age in my relationships with innovation, new businesses, company creation and […]
Elevated views
We have talked for years about the importance of putting the customer at the centre of everything […]
We read in the press that Tesla chose Berlin to build its first factory in Europe: “Musk […]
Innovation is a process that introduces new developments and consists of modifying things that already exist in order to..
As we already know, our corporate identity expresses our value proposition. Therefore, when making changes to it, […]
“Any customer can have a car painted any color that he wants, so long as it is […]
Before you start reading, we have a quick exercise for you. Try naming 5 characters from Gotham […]
“Insanity is doing the same thing over and over again, but expecting different results.” – Albert Einstein […]
If I ask you to describe your best friend, you’d probably tell me something about their personality. […]
Are you at a business dinner and you run out of topics to talk about? Do you […]
In these times of extreme uncertainty, we all look for spaces that provide us with a sense […]
When meeting a prospective client, my first question is usually “Who is your core (consumer, shopper, retailer) […]
