Kekos

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Kekos

BIMBO, the world’s largest baking company, has created a chocolate-filled sponge cake specifically for children between the ages of 4-8 years old: Kekos. The product combines fun characters (emotional bonding with the child) with a nutritional commitment (reassurance for the mother).

The challenge: The pack needed to be more attractive for the child, reinforce the argument towards the mother and improve appetite appeal.

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