News

16/10/2017

Dan Ince joins the team as Strategy Director for UK

Leading European Brand Design Agency Little Buddha, based in Barcelona, and present in Cambridge since 2015, announces that Dan Ince has been appointed Strategy Director for Little Buddha UK. Located in Cambridge, Little Buddha UK was successfully launched in 2015 by Cristina Travieso.

Dan Ince is a senior FMCG marketing professional with a 20-year track record of success in developing effective brand strategy and driving growth. He has worked as Head of Marketing level at Associated British Foods, Premier Foods and RHM. This wealth of experience, coupled with collaborative leadership and management style brings a pragmatic, hands-on approach to step-change growth to deliver tangible commercial results. This will provide additional expertise and a new way of enhancing Little Buddha’s client in the UK market.

Dan’s most recent experience includes developing a five-year strategy to refine consumer segmentation and brand positioning while defining portfolio roles for the newly-integrated Jordans and Dorset Cereals. In addition, he has developed consumer segmentation of the UK multicultural market, delivering brand positioning, communications strategy, and NPD pipeline for Patak’s, Rajah and Elephant Atta as well as introducing a FMCG marketing approach at Westmill Foods.

“Dan has considerable FMCG Marketing experience and has the talent and drive to develop our brand design service in the UK through his inside knowledge of the strategic importance of packaging for brands in the UK and abroad”, comments Bertrand Massanes, Managing Director.

“We are excited to share our energy and enthusiasm for brands in the UK and are confident we will continue to build our reputation for offering the most innovative and impactful packaging that drives consumer engagement and sales for all types of companies all over the world”, he concluded.